Blind Melon

The challenge

Blind Melon has a long-standing, deeply loyal fan base. The band needed someone who knew its history and look well enough to speak to those fans, and who could handle the day-to-day of social media so the band and its manager could focus on music.

What I did

• Illustrated official event posters for tour dates across North and South America, plus Melonfest and New Year's shows.
• Was hired to run all of the band's social channels, working remotely with the band's management.
• Produced video, illustration, and historically accurate content for fans who know the band's story in detail.
• Designed new merchandise graphics that brought in additional revenue.

The decision that mattered

With a band this well known, the risk isn't being ignored. It's getting the details wrong. These fans know the band's story, so the content had to be historically accurate.