Huyett

The challenge

Huyett had no in-house video. Its brand content leaned on product shots, which showed what the company made but not who made it or why customers should care.

What I did

• Built the video department from scratch and produced more than 30 videos.
• Shot and edited interviews, events, customer testimonials, and drone footage.
• Created a digital asset library so the team could find and reuse footage quickly.
• Trained a successor, so video production kept going after I left.

The decision that mattered

Shifting the story from parts to people. Product shots are easy to copy. Your people, your shop floor, and your customers' words are not.