Brand identities

What a logo has to do

A logo has to work as a tiny social media icon, on a t-shirt, and on the side of a truck. It has to be recognizable at a glance, in one color, with no explanation. Each of these started with the same questions: who sees it, where, and what should they feel?

Clients

Catalyst, Hermes HLV, Magnolia Property Solutions, Weis Fire & Safety Equipment, Draft Commander, S&H Products, Pickin' Pear, Canyon Collected, Denver Jamgrass, PMO Consulting Services, Peak Health, and Home Network Specialist.

Where AI fits in logo work

AI is great for exploring directions quickly. Every final logo is delivered as a vector file, so it stays sharp at every size, from a social icon to a truck door.